Waitrose Direct

If you're shopping for groceries at Waitrose Direct, then it's good to know that Waitrose Direct have a long and established history of supporting British farmers.

However, Waitrose Direct believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Waitrose Direct for the long-term.

Where possible, Waitrose Direct aim to source British and Waitrose Direct offer a variety of products that are 100% British all year long.

Waitrose Direct's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. Nonetheless, Waitrose Direct is committed to providing you with the best quality food, and - should you not enjoy one of Waitrose Direct's products - Waitrose Direct will replace and refund you (applies to Waitrose produced foods and household goods. Excludes Ocado. Collect in branch).

Recognising that customers are increasingly price-conscious, Waitrose Direct focus on making healthy food affordable, while inspiring customers to cook, and at Waitrose Direct Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local Waitrose Direct store.

However, although Waitrose Direct work hard to make its products as healthy as possible, without sacrificing quality or taste, Waitrose Direct are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With a history of more than a hundred years, and more than 240 stores throughout the UK, Waitrose Direct is one of the most recognised food retailing names in the UK.

From its very first shop in Acton Hill, West London, in 1904, Waitrose Direct has come a long way, and now operates in most of the major towns and cities in the United Kingdom, with over hundreds of suppliers, tens of thousands of products, and with a staff of more than 37,000.

Now, with the advent of online shopping, Waitrose Direct is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in the grocery sector for several years.